Each label company has their own style guide so typography and colours must be followed respectively to achieve a consistent look throughout the various graphics. Oliver’s Labels and Kids Labels’ graphics need to be featured in four languages so careful consideration of typographic placement is needed so the versions of the banner and newsletter do not differ greatly in format. Careful consideration of the labels and products displayed in the graphic is also needed as each company has different goals in mind. For example, Emily Press is a lifestyle brand, featuring more minimalist designs. So, it is best to include staple daily items. Oliver’s Labels has the largest catalogue and variety of items, so the primary goal of each banner and newsletter is to show as much of the products as possible -  a more maximalist approach.