overview
Hospitality and Tourism Students’ Society (HTSS) is dedicated to promoting student engagement, enhancing connections with industry leaders in the hospitality and tourism industry and organizing events and activities for HTM students, including a wine trip, annual etiquette dinner, case competitions and industry networking nights. The organization went through a rebrand in 2022 and I was tasked with reinventing the brand identity.
process work
Here are the many revisions of the logo I came up with before settling on the final one; an updated version of the older RHTSS logo, with additional colour variations. Sketches for social media graphics are also below, showcasing typographical placement.
This is the final logo of HTSS, alongside two colour variations. It is an updated version of the previous logo and appears on all the social media and print graphics shown below.
project specs
Previous brand designers utilized the navy blue but I opted to use the teal and turquoise colours more as the contrast worked greater with darker text. However, I did not let myself be confined to using the same typography and colours for the organization's seasonal events, as denoted by the World Tourism and Culture Night graphics below.
