overview
Hospitality and Tourism Students’ Society (HTSS) is dedicated to promoting student engagement, enhancing connections with industry leaders in the hospitality and tourism industry and organizing events and activities for HTM students, including a wine trip, annual etiquette dinner, case competitions and industry networking nights.
project specs
The organization went through a rebrand in 2022 and I was tasked with reinventing the brand identity. Previous brand designers utilized the navy blue but I opted to use the teal and turquoise colours more as the contrast worked greater with darker text. However, I did not let myself be confined to using the same typography and colours for the organization's seasonal events, as denoted by the World Tourism and Culture Night graphics below.
