overview
Elvis & Co™ is a 4-day immersive music event that celebrates Elvis as the 1st influencer, highlighting the music and culture that influenced Elvis and his influences on future musicians and pop culture. Some brand elements were initially designed prior to my work as brand designer, such as the logo, thunderbolt graphic and typefaces. I was tasked with further developing this brand identity and creating assets that could be repurposed into other multimedia formats such as motion graphics.
challenges
Organically including all materials requested by client led to incredibly dense posters, so balance and hierarchy were of the utmost importance. Capturing the specific imagery and mood needed for a poster while still maintaining a consistent design through-line was a significant hurdle.
process work
Crown Productions was grateful in receiving rough sketches, as they wanted to see my ideas about the poster before any substantial work could be made.
project specs
I greatly value the level of freedom I had to realize many of the poster designs with little to no compromise. I implemented a through line between all the posters below for hierarchy and typography so every poster would not feel drastically different.
